Client: Matcha Bears
I was brought on to reimagine the packaging for Matcha Bears, a green tea-based energy vitamin packed with antioxidants. Designed for young New York professionals juggling work, workouts, and nightlife, the goal was to inject more fun and personality into the brand. I created a bold, colorful look that stands out on crowded shelves and speaks to a generation fueled by ambition—and matcha. The new design helped Matcha Bears pop in mom-and-pop shops across all five boroughs.