MONCstuff
Co-founder & Creative Direction
Consumer Goods / Natural SoapCredits: Brand Identity, Design, Illustration, Marketing, Package/Product, Photography, Video Production, Web, Writing
Co-founded and led all visual design for MONCstuff, a natural soap brand launched during COVID.
Owned the full visual system, including brand identity and packaging design. Designed labels and packaging for physical production, working within tight budget and material constraints. The brand was built to feel grounded and functional, prioritizing clarity and real-world use over trend-driven aesthetics.
Worked hands-on across design, production, and content creation, ensuring the visual identity translated from screen to physical product. Assets were used across packaging, marketing content, and in-person sales.
Tools: Adobe Illustrator, Photoshop, Premeire Pro; Amazon, DJI Drone, GoPro, GH4 DSLR, LINE App, Squarespace