Kanmokush: Adult Baked² Goods
Creative Direction
We started making special brownies for ourselves while working at a Bangkok dispensary. Customers kept asking. So we delivered — and cooked up Kanomkush, a cannabis edibles brand with one promise: a trip to space in every taste.
The space theme? That came from our favorite strain at the time: Alien OG. Perfect THC and terpene balance, mild effects, and we had an abundance of it. The brand identity wrote itself from there.
I directed everything visual: brand identity, packaging design, product photography, social content strategy. The goal was simple — make edibles feel approachable, trustworthy, and fun in Thailand's brand-new legal market where nobody knew what the hell they were doing yet. Get baked² wasn't just a tagline, it was the whole recipe.
We offered options for everyone — beginner to connoisseur, microdose to megadose. Want a gentle orbit? We got you. Ready to blast off out of this galaxy? Say no more. I designed a visual dosage guide that made it impossible to get lost, and we stayed on standby via messaging to answer questions and guide first-timers through liftoff.
Packaging featured embedded QR codes linking to curated Spotify playlists. Scan the code, press play, enjoy the ride. Built the digital infrastructure — social accounts, content calendar, commerce setup on LINE (Thailand's everything app), paid ad strategy. Sold through messaging, delivered via Grab. Order placed, rider dispatched, destination: outer space.
This project taught me how to build a brand from scratch — no safety net, no playbook, just creative instinct and entrepreneurial hustle in a market figuring itself out in real time. Sometimes the best work happens when you're cooking under pressure... or floating, depending on the dosage.
⋆ Kanom /k-ah-n-oh-m/ ⟹ Thai word for dessert or snack.
⋆ Kush /k-uu-sh/ ⟹ Slang for cannabis.