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FiNC Tank: Digital Politics Podcast

Art Direction & Production

FiNC Tank: Fixing Politics One Podcast at a Time

Political discourse is broken. FiNC Tank wanted to fix it by getting people to actually talk across party lines instead of yelling past each other.

I led art direction and built the brand identity from the ground up. The logo? The Capitol dome reimagined as a shattered lightbulb — a direct nod to "think tank" but acknowledging our government is out of ideas, burnt out, broken. Purple became the anchor: not red, not blue, but what happens when you stop picking sides and remember we're one nation.

The visual system needed grassroots urgency — underground poster culture ripped straight from protest movements. Raw. Gritty. Unapologetically for-the-people. I developed the brand guidelines, secondary logos, pattern library, social media templates, motion graphics for digital campaigns, and audio branding for the podcast intro.

The mission: make civil discourse look as dangerous and necessary as it actually is.

Deep dive into the branding case study!

My Process

Evan Lockhart

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