FiNC Tank: Digital Politics Podcast
Art Direction
I developed the visual identity for FiNC Tank, a political podcast aiming to spark real conversations across party lines. The primary logo combines a Capitol dome with a fractured lightbulb, symbolizing both political dysfunction and the spark of new ideas. I chose purple as the core color, representing the blend of party colors and the idea that we are one nation. The underground, gritty aesthetic reflects the grassroots effort behind the movement — a “for the people” look and feel. Along with secondary logos, patterns, and motion assets, I also explored audio design for the podcast intro.
Deep dive into the branding case study!
My Process