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FiNC


Art Direction & Brand Identity

Political Media/Podcast
Art directed and designed the visual identity for FiNC, a political media and podcast project focused on civil discourse and common sense politics.

Built the brand system from the ground up, including logo, typography, patterns, social templates, and motion graphics. The visual language leaned editorial and underground without feeling institutional.

Created a flexible system that worked across audio, social, and digital platforms, with an emphasis on clarity and consistency. Also developed the podcast intro music and handled sound design to support the overall tone of the brand.

Tools: Adobe After Effects, Illustrator, Photoshop, Premiere Pro

Branding Case Study



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