DirecTV: Watch NBA Live Here
Art Direction
DIRECTV tapped me to art direct, design, and animate ads promoting NBA game nights at local bars. Inspired by Terry Gilliam’s playful style, I leaned into quirky collage visuals and lighthearted animation to make each spot as entertaining as the games themselves. The challenge was creating assets that were both fun and functional — bold enough to grab attention on social media, but simple for bars to download and share. The result was a toolkit of engaging ads that drew in crowds, while teaching me the value of designing flexible campaigns that balance personality with usability.