MONCstuff: Made of Natural Contents
Creative Director
MONCstuff® is a natural products brand I co-developed in Thailand, built around simplicity and integrity. I directed the creative vision from the ground up, designing the brand identity, packaging, and marketing strategy to position natural soap as both modern and approachable. Beyond visuals, I focused on shaping a business presence that felt authentic, resilient, and community-driven. From market research to customer engagement, every decision reflected the brand’s mission: high-quality goods made with honesty. This project sharpened my ability to merge creative direction with real-world business strategy, proving design’s power to build trust and connect with people.