The Hartlocker
Graffiti

Nick On the Street

While I was at Nickelodeon I worked with Viacom Digital Studios to brand an Instagram TV series that was in development. The premise of the show was asking random people on the streets of NYC 90’s Nickelodeon trivia.

Graffiti

Graffiti

Nothing says “On the Street” like graffiti. Living in NYC I am always coming across some amazing street typography. For this title design I wanted a gritty feel.

Retro Graffiti

Retro Graffiti

For this title design I was going for a more retro look, thinking of the initial days of street typography from the late 70’s.

80's Script

80's Script

I love the 80’s, and I wanted a design that screams that era, but still maintaining the “street” look. The combination of the angle of the type, the thin brushy script, and neon pink effectively screamed late 80’s.

90's Slab

90's Slab

Not everything of the late 80’s and early 90’s was flashy script, grungy, or loud. This blocky type along with the offset and the lightning bolt accents was a nice compromise while maintaining a 90’s street aesthetic.