“For 10 years, we had to educate beer consumers that a hazy beer is not a bad thing. Of course now I feel like it’s totally been run in the opposite direction,” Kimmich says. “I get beers now that look like mud. The vast majority are so soft and chalky and there’s nothing bright and refreshing -- all the things that define IPA. What it’s evolved into is a whole other beast: hazy hop milk.”
Once again, I was inspired by retro prints, but more specifically the old Guinness ads. Tip your cloudy IPAs to the clouds and drink responsibly!