DirectTV enlisted my help to amp up the excitement around NBA game nights at bars. The mission? Equipping bars with engaging ads to blast across social media, enticing fans to catch the action while enjoying their favorite drinks.

Taking a cue from Terry Gilliam's playbook, I infused a dose of silliness into the mix. Because who said advertising can't be a little fun?

The result? Ads as entertaining as a buzzer-beater! Bars could easily download and share these quirky creations, attracting crowds eager to join in on the NBA Action and cheer on their favorite teams. It was a slam dunk.